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The Magic Word The Magic Word

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951: Joel Bauer - Infotainer

Joel Bauer stands tall in the legendary hall of trade show performers and motivational speakers. More than an entertainer, Joel provides information to potential clients through his unique and boisterous approach of commanding attention at trade shows making him a fusion of both entertainment and information making him that ultimate “infotainer.”

Love him or hate him, there is no denying his financial success that he has derived from the industry and from teaching others how to find success, too. He spoke at MAGIC Live among so many other places and he offers these gifts to you!

Video Sampling From Dozens Of My Television Appearances: https://vimeo.com/infotainer/review/27267707/c9ca88fa42

Watch Five Minute Of Proof From My Past On Trade Show Floors: https://vimeo.com/infotainer/review/126403524/1378c5a9db

You may truly enjoy this NEVER released footage of me lecturing on my Trade Show process and success for over two decades at a MagicLive Magic Convention: https://vimeo.com/infotainer/review/136051637/7e3669c48f

If you want to cut to the most significant 100 minutes revealing precisely how I CREATED the CROWDS, CONVEYED COMPANIES CUSTOM MESSAGES, AND COLLECTED RECORD LEAD GENERATION – Watch This Edited Section: https://vimeo.com/infotainer/review/142451020/4f20e464b8

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Here is one of his books for free download that will teach you both magic and business at the same time! My best selling book: https://we.tl/5t3SF9SVfE

His Best Selling Book On The Business Of Magic (Electronic Download): Hustle, Hustle – The Business Of Magic https://we.tl/DAg3jcHEtI

Click Here to a link to “It Takes Guts Dammit” by Paul Diamond. It is a short booklet, but full of real gold, including audio.

Download this podcast in an MP3 file by Clicking Here and then right click to save the file. You can also subscribe to the RSS feed by Clicking Here. You can download or listen to the podcast through Pandora and SiriusXM (formerly Stitcher) by Clicking Here or through FeedPress by Clicking Here or through Tunein.com by Clicking Here or through iHeart Radio by Clicking Here. If you have a Spotify account, then you can also hear us through that app, too. You can also listen through your Amazon Alexa and Google Home devices. Remember, you can download it through the iTunes store, too. See the preview page by Clicking Here.

Tagged with Joel Bauer, trade shows, Anders Boulanger, Jon Stetson, David Stahl, Harrison Carroll, Brian Gillis, Paul Diamond, Tim Noonan, Jason Randall, Jeff McBride, Johnny Thompson, Slydini.

January 22, 2026 by Scott Wells.
  • January 22, 2026
  • Scott Wells
  • Joel Bauer
  • trade shows
  • Anders Boulanger
  • Jon Stetson
  • David Stahl
  • Harrison Carroll
  • Brian Gillis
  • Paul Diamond
  • Tim Noonan
  • Jason Randall
  • Jeff McBride
  • Johnny Thompson
  • Slydini
  • 1 Comment
1 Comment

912: Diana Zimmerman - The Enchantress

Diana Zimmerman is an enchanting woman in every sense of the word: personality, charm, abilities, looks, intelligence, skill, and so much more. She has led a life of magic like few other women. And she is being recognized for her achievements by being inducted to the Los Angeles Times Global Magicians Hall of Fame on July 9th, 2025. Married at 19 to Dick Zimmerman, magician and creative genius, she performed around the world on television and stage with her one-woman performance. She traveled with a giant gramophone then later switched to a thumb tie and pick pocketing. She developed and still works with the Magic Castle Junior Program (which just celebrated their 50th year) and is the author of several books of fantasy. But she also authored the definitive collector’s edition of the Siegfried and Roy book.

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Diana has so many stories that she shares with us this week including her early days working with her then-husband, Dick Zimmerman, then how Cary Grant encouraged her to form the junior program at the Magic Castle, and many stories about the late Siegfried and Roy. She was a close confidant to the illusionists and shares some “behind the scenes” stories from Little Bavaria to “the Incident” that ended their Las Vegas run.

Download this podcast in an MP3 file by Clicking Here and then right click to save the file. You can also subscribe to the RSS feed by Clicking Here. You can download or listen to the podcast through Pandora and SiriusXM (formerly Stitcher) by Clicking Here or through FeedPress by Clicking Here or through Tunein.com by Clicking Here or through iHeart Radio by Clicking Here. If you have a Spotify account, then you can also hear us through that app, too. You can also listen through your Amazon Alexa and Google Home devices. Remember, you can download it through the iTunes store, too. See the preview page by Clicking Here.

Tagged with Diana Zimmerman, Magic Castle, Magic Castle Junior Member, Doug Henning, Dai Vernon, Dick Zimmerman, Channing Pollock, pickpocketing, Matthew O'Neill, Jason Latimer, Michael Rangel, Lisa Menna, Cary Grant, Siegfried and Roy, Johnny Thompson, Gary Darwin, Michael Jackson, Little Bavaria.

July 3, 2025 by Scott Wells.
  • July 3, 2025
  • Scott Wells
  • Diana Zimmerman
  • Magic Castle
  • Magic Castle Junior Member
  • Doug Henning
  • Dai Vernon
  • Dick Zimmerman
  • Channing Pollock
  • pickpocketing
  • Matthew O'Neill
  • Jason Latimer
  • Michael Rangel
  • Lisa Menna
  • Cary Grant
  • Siegfried and Roy
  • Johnny Thompson
  • Gary Darwin
  • Michael Jackson
  • Little Bavaria
  • Post a comment
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802: Dick Stoner - Trade Show Pioneer

At 93 years of age, Dick Stoner was a pioneer in performing magic at trade shows and a magic shop owner since the 1940’s. It is because of people like Dick that other magicians have been successful trade show performers. Certainly many of us are figuratively standing on his shoulders. But not only that, Dick has owned and operated Stoners Funstore in Fort Wayne, Indiana, since 1949. There are few brick and mortar shops that have been around that long.

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While attending the 2023 Abbott’s Get Together, I had the chance to sit down with Dick Stoner to record this week’s chat. He attends this convention somewhat regularly, but doesn’t stay more than a day, so it was hard to catch him. In this episode we chat about his magic store as well as his career as a trade show magician. He also reminisces about some of those with whom he worked like Johnny Thompson, Eddie Tullock Bud Dietrich and other trade show titans.

Download this podcast in an MP3 file by Clicking Here and then right click to save the file. You can also subscribe to the RSS feed by Clicking Here. You can download or listen to the podcast through Stitcher by Clicking Here or through FeedPress by Clicking Here or through Tunein.com by Clicking Here or through iHeart Radio by Clicking Here..If you have a Spotify account, then you can also hear us through that app, too. You can also listen through your Amazon Alexa and Google Home devices. Remember, you can download it through the iTunes store, too. See the preview page by Clicking Here

Tagged with Dick Stoner, trade shows, Dick Ryan, Bud Dietrich, Johnny Thompson, Mike Rogers, Nashville Network, Ed Sullivan, brick and mortar, magic shop, Stoners Funstore, Eddie Tullock, Steve Allen.

November 16, 2023 by Scott Wells.
  • November 16, 2023
  • Scott Wells
  • Dick Stoner
  • trade shows
  • Dick Ryan
  • Bud Dietrich
  • Johnny Thompson
  • Mike Rogers
  • Nashville Network
  • Ed Sullivan
  • brick and mortar
  • magic shop
  • Stoners Funstore
  • Eddie Tullock
  • Steve Allen
  • 1 Comment
1 Comment
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The Magic Word The Magic Word

A Podcast for Magicians, About Magicians, Hosted by a Full Time Professional Magician, Scott Wells

This podcast is totally free for everyone to enjoy. This is provided to you out of love and respect for our art of magic. If you enjoy the podcasts and other material on The Magic Word, then your financial support will be greatly appreciated and help offset the monthly hosting service fee as well as the hardware and software to produce this podcast. Just click on the "Donate " button at the top of this page to make a one time donation through PayPal.

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  • The Magic Word
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In May 2024, Scott Wells had the distinguished honor of receiving a “Special Fellowship” from the Academy of Magical Arts (The Magic Castle) for the Magic Word Podcast which promotes “not only personal stories of fascinating individuals, but also fellowship amongst our extended family of artists and entertainers everywhere.”

Do you have a comment or suggestion for The Magic Word Podcast? Click on the SpeakPipe logo and leave a short audio message for Scott. It’s fast, easy and fun. Send a “shout out” today and who knows? Your message may be heard on an upcoming podcast!

Jason Bird - Strolling Through Time - Jason Bird was one of the strolling magicians in the legendary Caesar's Magical Empire (1996-2002) and today has written a book about strolling magic. #caesarspalace #caesarsmagicempire #magic #strollingmagic #au
Congratulations to my fellow SAG-AFTRA actors who were nominated for the various #ActorAwards and especially to the winners at tonight's ceremony on #Netflix
Magic shows are not the only attraction for magicians to see in Las Vegas. Be sure to visit the Neon Museum where Siegfried & Roy are highlighted and honored among the glitz and lights. #vegas #vegasbaby #neonmuseum #magic #siegfriedandroy #oldve
Magicians used to be part of the side show carnivals, but found new venues to perform. It is a bit more difficult for "freaks" to find work partially because of their lack of social infrastructure and community that magic has. Learn about t
Jay @jayalexandermagic talks about his San Francisco Magic Theater, performing during half-time periods of the NBA games, and a little about the legendary Earthquake McGoon's. #magictheater #sanfran #sanfrancisco #jayalexander #magic
Bob Yorburg - Crafty Pioneer - Magic Video Pioneer, Bob Yorburg, blazed a trail that has led us to where we are today. He is the pioneer of magic instruction videos. He was also the first Burger King magician. Today he carves Punch & Judy dolls,
Enjoy a lively conversation on The Magic Word Podcast with a man who has conquered many venues: college circuit as a bizarre entertainer, TV series host, best selling author, comedian, and social influencer. Hear him on Scam School, Night Attack, and
Jason Bird - Strolling Through Time - Jason Bird was one of the strolling magicians in the legendary Caesar's Magical Empire (1996-2002) and today has written a book about strolling magic. #caesarspalace #caesarsmagicempire #magic #strollingmagic #au Congratulations to my fellow SAG-AFTRA actors who were nominated for the various #ActorAwards and especially to the winners at tonight's ceremony on #Netflix Magic shows are not the only attraction for magicians to see in Las Vegas. Be sure to visit the Neon Museum where Siegfried & Roy are highlighted and honored among the glitz and lights. #vegas #vegasbaby #neonmuseum #magic #siegfriedandroy #oldve Magicians used to be part of the side show carnivals, but found new venues to perform. It is a bit more difficult for "freaks" to find work partially because of their lack of social infrastructure and community that magic has. Learn about t
"I Want to be Like Houdini" by Kent Cummins official book launch.
Jay @jayalexandermagic talks about his San Francisco Magic Theater, performing during half-time periods of the NBA games, and a little about the legendary Earthquake McGoon's. #magictheater #sanfran #sanfrancisco #jayalexander #magic Bob Yorburg - Crafty Pioneer - Magic Video Pioneer, Bob Yorburg, blazed a trail that has led us to where we are today. He is the pioneer of magic instruction videos. He was also the first Burger King magician. Today he carves Punch & Judy dolls, Enjoy a lively conversation on The Magic Word Podcast with a man who has conquered many venues: college circuit as a bizarre entertainer, TV series host, best selling author, comedian, and social influencer. Hear him on Scam School, Night Attack, and

The Magic Word Has been recognized by FeedSpot as the # 1 magician podcast in the world. Thank you all for your support and for listening throughout the years.

The Magic Word Podcast was selected by MillionPodcasts as one of the Top 25 Magician Podcasts on the web. In fact, it is currently listed as the Number 2 magician podcast!

The Magic Word Podcast was nominated for TWO categories in the new ONLINE MAGIC competition at the 2025 World Championship of Magic (FISM) in Turin, Italy. One was for the Best Magic Podcaster and the second for the Best Magic Newsletter. You may already listen, but you are missing out on the other half if you haven’t yet subscribed to our weekly podletter!

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