839: Giovanni Livera - Where Talent and Passion Collide

Giovanni Livera won the I.B.M. Gold Cups close-up award in 1991. But he was a force to be reckoned with even before then. From the Florida area, Gio has worked with Tim Glancy who, between the two of them, developed the “t-shirt cannon” that is used to this day in stadiums and ball fields and concerts across the land. In recent decades, Gio has developed a successful speaking platform that has taken him before some of the most prestigious corporate giants in the industry. Always keeping his eye and passion on magic, he returns to perform at the Magic Castle now and again. It is always a treat to see and hear this “larger than life” man tell his stories and give life advice.

While recently visiting Los Angeles, California, Gio sat down for a reunion with his friend, Scott Wells, to catch up on old times and tell us what he’s been doing and where he’s going. We talk about speaking engagements, trade shows, working with executives, developing a brand, finding your voice/message, and ways that you can “live to be 1,000 years old.”

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"Live a Thousand Years" by Giovanni LIvera. Click on the link to visit the Amazon store and support The Magic Word Podcast.

The I.B.M. International convention takes place July 10-13, 2024 in Tacoma, Washington. Register today at: https://ibmconvention.com/

714: Anders Boulanger - Trade Secrets

Trade shows continue to provide a lucrative and growing field for business savvy magicians to find success. One such young man who has found his way into the market and is making a name for himself is Canadian born, Anders Boulanger. Although he specializes in the tech sector, his expertise far exceeds being pigeon-holed in one industry. Indeed, Anders performs internationally and across many industry sectors. Not just a magician, Anders also is a noted keynote speaker.

This week, our guest shares some insight into how others might follow his example and find success in the trade show business by becoming a trade show magician. This is not a field for everyone, but it is a lucrative niche for those with drive, intellect, corporate savvy and willing to meet challenges. Companies are looking for ways to attract additional customers to their booths and the secret is not just doing tricks, but turning leads into capital.

Download this podcast in an MP3 file by Clicking Here and then right click to save the file. You can also subscribe to the RSS feed by Clicking Here. You can download or listen to the podcast through Stitcher by Clicking Here or through FeedPress by Clicking Here or through Tunein.com by Clicking Here or through iHeart Radio by Clicking Here..If you have a Spotify account, then you can also hear us through that app, too. You can also listen through your Amazon Alexa and Google Home devices. Remember, you can download it through the iTunes store, too. See the preview page by Clicking Here

617: U.K. Kid Show Magicians

Kids are kids the world over and they all love magic. But there are some subtle differences in how and where magic is presented to children in the U.S. versus how it's done in the U.K. This week we chat with family and children show entertainers from the U.K. about these differences and some of their challenges (i.e. taking the tube and/or train in London between shows) and how they brand themselves by using memorable names for their characters.

Listen this week to our chat with Martin "Mr. Biscuit" Cox, Dave "Magic Dave" Allen and Paul "Colonel Custard" Megram as we hear how it's done "across the pond."

This week’s podcast episode on YouTube.

This week, Paul Megram, Dave Allen and Martin Cox represent a small sample of the complex and multi-levels of children’s show magicians in England. Someone could easily make a podcast devoted to just the kid show industry in the U.K. by featuring a different entertainer each week, but that’s not what The Magic Word Podcast is about. So please enjoy this 35,000 foot (or 10,668 meters) overview of this lucrative industry and accept our apologies if we have left out you as a guest or topics that you think we should have discussed.

Download this podcast in an MP3 file by Clicking Here and then right click to save the file. You can also subscribe to the RSS feed by Clicking Here. You can download or listen to the podcast through Stitcher by Clicking Here or through FeedPress by Clicking Here or through Tunein.com by Clicking Here or through iHeart Radio by Clicking Here..If you have a Spotify account, then you can also hear us through that app, too. You can also listen through your Amazon Alexa and Google Home devices. Remember, you can download it through the iTunes store, too. See the preview page by Clicking Here